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ARTICLE / NEWS / PRESS RELEASE WRITING PROJECT PROJECT INFORMATION
PROJECT DESCRIPTION We are looking for a freelance writer or PR firm that will assist us with the following: -prepares and implements customized public relations plans, strategies and tactics -identifies or creates attention-getting news hooks and story angles that help generate news coverage about the activities, accomplishments and expertise of corporations and organizations. -writes effective news releases and other press materials that are likely to result in stories and interviews -establishes and maintains working relationships with editors and reporters at print, online, and broadcast news organizations -knows how to write for the press About Us 51 Entertainment Group (51EG) esentially provides the services of a traditional record company, talent (musician) management company and online music retail company. HaveYaHeard.com's, part of 51EG, goal is to deliver online music marketing and retail services that enable independent musicians to trade legally within the framework of the established music industry. Working to service level agreements with established partners spread our risk, reduces overheads and exposes customers to a wider market place. Our focus at this point in time is our web site, www.HaveYaHeard.com Public Relations (Overall Goals) 1) To attract musicians to our site, www.HaveYaHeard.com and entice them to sell their music (Downloads & CDs) through us 2) Establish 3)Raise our company profile in the Music Industry (get known) Subgoals 1)Raise awarness that musicians care a great deal about socio/cultural factors, in our case we will donate part of our sales to selected charities, who are working in Africa and around the world on various causes (among them HIV/Aids, poverty, grassroots development, etc) 2)establish ourselfs as an equal partner/spokesperson for the independent musician in the industry 3)promote our other services such as talent management We at 51 Entertainment Group are interested in forging strong, long-term alliances with partners and vendors and thus are prepared to offer in addition to the fixed fee, a profit sharing bonus to the sucessful bidder on this project.
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