UNITED STATES OUTSOURCING COMPANY
Banerjee & Partners
Internationally Acclaimed Advertising Talents to Work American Brands
The global outsourcing trend takes on another dimension Banerjee & Partners applies a blended-outsourcing business model to the advertising world. Responding to the need for businesses to do more with less in an increasingly competitive global economy, Banerjee & Partners offers a unique blended outsourcing model for the advertising industry, which is expected to change the dynamics of the business and raise clients' expectations of their incumbent agencies.
With headquarters in New York and offices in Bangalore and Mumbai (Bombay), Banerjee & Partners provides clients a carefully considered combination of onshore strategy and offshore creative execution and production -- bringing together some of the world's best talents to help American companies build premium brands. Each member of the company's global team brings over 15 years experience from the world's leading advertising agencies including Ogilvy & Mather, BBDO, McCann-Erickson, Lowe, Leo Burnett and J. Walter Thompson.
According to the McKinsey Global Institute, outsourcing will lead to a net savings of $390 billion for the U.S. economy by 2010 (McKinsey Quarterly, Dec 9, 2004). As global production grows progressively specialized and companies are increasingly faced with new modes of competitive pressure, offshore locations provide U.S. firms lower operational costs while providing their customers with quality work.
Banerjee & Partners now brings these benefits to the advertising industry.
"We believe that Banerjee & Partners' blended outsourcing model will cause clients to question the value proposition of traditional agencies," says Dave Banerjee, founder of Banerjee & Partners. "Clients can now have the best advertising brains - irrespective of geographic location - working on their brands, creating groundbreaking work at a value they could never have imagined."
With creative and production teams based in India and supported by Internet-age efficiencies, Banerjee & Partners offers award-worthy advertising at costs that are 40 to 60 percent less than industry averages. Under the creative leadership of Losang Gyatso who has over 20 years experience on Madison Avenue, the New York office leads strategic planning and ensures creative relevance, while its India offices oversee creative development and production services. (As the world's largest film producer, India is uniquely suited to high-end film production.)
The founding members of Banerjee & Partners invested three years establishing the blended outsourcing model including finding world-class talents and setting up the right infrastructure and testing the viability of this new business process. They tested the viability of this new business process by successfully implementing the model for U.S. clients including MetLife, Johnson & Johnson and DIRECTV.
The agency today offers results-driven advertising defined by persuasive creative ideas and unprecedented savings. The agency relies on a proprietary brand planning tool, Insight Map (I'Map), which identifies common values that are shared by the brand and its target audience.
Strategic Planning: Brand Development, Brand Optimization, Research Planning, Insight Map or I'Map proprietary brand planning tool)
Creative Services: Print Advertising, Television Commercials, Radio Spots, Website Design, Online Advertising, Direct Mail, Collateral
Production Services: Print, Broadcast, Animation
United States - New York, NY
YEARS IN BUSINESS
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