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INDIA OUTSOURCING COMPANY





Prayag Consulting
Strategic and Operational Consulting Firm Focused on Hi-tech Industry

DESCRIPTION
Prayag Consulting is a strategic and operational consulting firm focusing on the high technology market-space. Prayag’s aim is to contribute significantly in building global technology brands. Prayag is also well positioned to advise companies seeking to diversify into IT, or wishing to create cross-border IT sourcing relationships. Prayag has worked with over 30 IT and BPO companies, both in India and abroad. The scope of our client engagements extends from business modeling and planning, market entry and penetration strategies, service definition, branding and customer acquisition and retention programs.

SKILLS
Prayag brings “Concept to Finish” capabilities to the fore, owing to rich industry experience, deep understanding of technology and marketing disciplines and access to reputed implementation agencies in India and abroad.

Our offerings include:

Strategy
• Business plans
• Growth options
• Strategic alliances

Branding
• Corporate brand strategy
• Branding programs
• Messaging strategy and implementation

Competence Building
• S&M and capability enhancement programs
• Operations audit and capability enhancement programs

Systems & Processes
• S&M process definition and implementation
• S&M systems – roadmap definition and implementation
• Operations management systems - roadmap definition and implementation
• Content management

Market Opportunity Assessment
Market Entry/Penentration Strategy
• Competition tracking
• Prospect identification
• Market sizing
• Partner identification and selection
• S&M programs
• Portfolio definition
• Business plan creation
• Service launching plan and implementation
• Service creation plan

Client Related
• Acquisition programs
• Prospect profiling
• Prospect research
• Integrated lead generation programs
• Retention programs
• Client satisfaction measurement
• CRM programs
• Client Communication programs
• Client penetration strategy

TERMS
This varies on a case to case basis.

LOCATION
India - Bangalore, Karnataka

EMPLOYEES
6-19

YEARS IN BUSINESS
4-6 years



CONTACT INFORMATION
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