UNITED STATES OUTSOURCING COMPANY
4-R Marketing LLC
Specializing in Marketing Programs for Service Firms
4-R Marketing makes marketing work.
Our clients are service firms that need the insights and results of a senior marketing expert but are not in a financial position to hire an in-house person to fill that role.
We work with company principals who have been doing the marketing themselves, or have delegated it to an administrative assistant, and are not achieving the results they want.
Our clients have come to understand that there is a difference between marketing and sales, and that both functions are needed in order to make the business grow.
They understand and agree with the 4-R definition of marketing, which is: To increase awareness and interest in their company so that sales opportunities increase and the sales cycle decreases.
Alternatively, we are brought in after "strategic" marketing experts have not produced (usually unmeasurable) results that justified the (usually high) cost of their programs.
Firms that benefit most from working with us are clear about their business objectives, understand their customers' needs, and know who their competitors are.
And last, but certainly not least, our clients understand the enormous business benefits of partner-based vendor relationships based in mutual trust and respect.
MARKETING-FOCUSED COPY WRITING
Whether to bring in new customers or nurture and improve the relationships with the customers you already have, the key to success for a service company is communication. Your words have to convey your quality. Your communication is your brand. We combine top notch marketing expertise with excellent writing talent to provide you with the right content to drive revenues.
MARKETING PROJECT MANAGEMENT
Marketing project management has its own special twist: It requires creativity as well as organization and follow through. We create a detailed work breakdown structure, manage it through a disciplined governance process, and keep you informed of status on a regular basis. We also incorporate online project management tools, including a client dashboard that will give you status at a glance 24/7/365.
As important as it is to business growth, the marketing function is often that last to be formally organized in a young enterprise. Trans-sourcing bridges the gap between "no marketing program" and "proven marketing program." The engagement is for a finite period of time (a year is the recommended duration), and its purpose is to establish the marketing function within the company and then assist in the selection of and transition to and permanent in-house marketing manager.
VOICE OF THE EXECUTIVE(SM)
The more successful your company gets, the more in demand your senior managers become. Speeches, presentations, articles, interviews, committee participation--there are any number of calls on your team's time that are important marketing opportunities but are not part of doing business on a day to day basis. As your ghost writer, 4-R will match your voice, personality, and style in any communications to be published under your name. You can count on us every single time to deliver materials that you would have written yourself if you had had the time!
Prices and terms are very much client and project specific.
United States - Cypress, TX
YEARS IN BUSINESS
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