INDIA OUTSOURCING COMPANY

DESCRIPTION
Basil is a young communication consulting company that is an amalgam of varied disciplines of marketing & advertising. The promoters have worked in the field of advertising, marketing and film making with leading firms in India till recently. In September, 2004 Basil was born to offer communication process outsourcing solutions for international clients. The promoters’ combined communication experience is more than 65 man years across different product categories.

Basil helps customers outsource non-IP processes in communication for realizing better price and turnaround time by leveraging real time internet technology to maintain desired quality levels.

An added advantage of working with Basil in this domain is the reduced cost of knowledge transfer. Basil also believes in partnering to build relationships with customers and hence have built multiple engagement models to suit their requirements.

Basil Differentiators:

• Domain knowledge in marketing & communication with specialists across different disciplines of marketing & communication (Planning, Creative, Studio, Media, Retail, PR, Direct, Event, Films & IT) - each of whom are process owners.
• Working relationship with a panel of vendors for desktop publishing, printing, photography, production, data conversion, creative shops and film production units who have access to world-class infrastructure, telecom and internet facilities to support the outsourced processing of back-office work.
• Worked with TQM processes internally and externally for management & measurement of processes, MIS & reporting formats & SLA management processes.
• The Basil team has extensive product category experience ranging from FMCG to Durables to Services, Finance & Insurance, IT, Automotive, Fashion, Food, Retailing & Franchising with proven expertise in management of outsourced functions in India.
• Basil offers flexibility & scalability of resources based on customer needs and requirements. Right from onsite management to offshore management to maintaining 24/7 support services. Ramping resources with required skill sets, languages and domain knowledge could be done quickly due to their experience in this industry.
• Belief in a Hybrid model for better process efficiency is key to Basil’s business model. Online for leveraging internet technology and offline model for qualitative based business processes to strategically compliment your business need of reducing cost and creating efficiency for end product delivery. We believe, marketing and communication is a people’s business and is also creatively led.

Basil Methodology:

• Scoping of business process
• Consult with clients on cost reduction areas
• Help in redefining processes
• Sourcing opportunities
• Vendor identification processes from India to reduce cost of delivery
• Price negotiation to deliver better profit margins
• Management of fulfillment processes
• Outsourcing opportunities
• Complete outsourcing of the business process
• Management of SLA’s and quality processes

SKILLS
In your consulting / planning processes
- Secondary research analysis (sectoral, consumers, product, pricing – compilation, analysis & writing).
- Backend processes for primary research (data input, conversion, analysis, report writing).
- Archiving, data conversion, presentation writing, contact plan creation, etc.

Business Consulting Outsourcing

• Advertising Planning Management
• Business Development Plans
• Business Planning Activities
• E-Business Module Management
• Entrepreneur/Franchise Management
• Market Research/Planning
• Operations Planning/Management
• Product/Brand Management
• Project Management
• Public Relations (PR)
• Sales Management
• Training Outsourcing Best Practices
• Loyalty Management Programmes

In your creative process
– Act as your extended studio/production facility from India to leverage time, material and labour cost.
– To help in vendor development and price negotiation processes.
– To look at aggregation benefits in the areas for print & production.
– To help in archiving, data conversion, studio finishing, illustrations, electronic guard book and competitive guard book maintenance.

Advertising & Broadcasting Outsourcing

• Advertising Concept Card Creation
• Advertising Designs
• Art/Creative Direction
• Outdoor & Billboard Designs
• Creation of Jingles for Radio
• Creation of Print Ads/Production
• Creation of Television Spots and advertorials
• Video/Film Production
• Adaptation for Different Medium

Writing, Editing & Translation Outsourcing

• Article/News/Press Release Writing
• Book/Story Writing
• Copy Writing/Editing
• Creative Writing/Editing
• Report Writing
• Newsletter Management (content generation and management)
• Screen/Script Writing
• Song/Poem/Jingle Writing
• Speech Writing

TERMS
At Basil, it is all about partnership, about entrusting your business process. We believe this partnership should be flexible and adaptable - enabling your business to partner with us in ways that suit your business environment. Some of the models we could work along are:

Process Consulting & Sourcing
Unlike the traditional outsourcing the attempt being made here is to assist customers to look at an outsourced partner who could look at process re-engineering to constantly look at reduction of cost and increasing efficiency. The model work work onsite with a process consultant who would partner with customers team to look at vendor & price negotiations to achieve the above. This model would work on a retainer plus a saving on sourcing activities from India.

Traditional Outsourcing
In the traditional outsourcing an entire business process is moved offshore in order to leverage the expertise and cost benefits offered by the outsourcing partner. This model works well for routine, non-core business processes. The outsourcing company takes complete responsibility for carrying out the business process. The company makes quality measurements on process outcomes, but does not directly manage the process.

Co-Managed Outsourcing
Co-managed outsourcing follows the traditional outsourcing model; the only difference is that a manager from the customer organization is located at the offshore center. This approach provides an added level of confidence because of the presence of an experienced company manager, while it takes full advantage of the offshore partner's knowledge of local laws and culture.

Joint Venture
In this engagement model, the customer organization and offshore supplier set up a joint venture entity that will predominantly service the customer's business. The offshore supplier brings the local expertise and service skills while the customer brings its knowledge of the existing business function while maintaining greater management control.

LOCATION India - Bangalore, Karnatka EMPLOYEES 20-49 YEARS IN BUSINESS 1-3 years CONTACT INFORMATION Register or Login to view the outsourcing service provider contact information.