BRAZIL OUTSOURCING COMPANY

DESCRIPTION
WHAT IS ABACO MARKETING RESEARCH?
"ABACUS", the first computer, was invented 3500 B.C.
ABACO is an independent, full-service research firm based in São Paulo.
Founder: Alan Grabowsky, USA Experimental Psychologist, 1975.
B2B Research 50%, Consumer 50%.
Innovative Quantitative and Qualitative techniques.
Specialization: Value-Added Research in All the Americas.

WHERE?
• Custom-built offices near hotels: São Paulo Marketing Center.
• Quality field coverage: in 17 countries throughout Latin America.

For QUALITATIVE Research:
• 2 FGI facilities: one mirrored, one with 8 PC work stations.
• Moderation only by analysts with 10+ years experience.
• In-house recruiting and validation of respondents.
• Simultaneous translators tested by Native English Speakers.
• Digital recording for instant access to Voice-Clips in reports.
• Top-rated in Brazil for Focus Groups by Impulse Survey.

For QUANTITATIVE Research:
• Modular Phone Center with 8-50 stations, Ci3 CATI.
• CAPI, Conjoint-IdeaMap® Center: 9 on-line stations.
• High-speed Internet; GMI backbone for Online interviewing.
• In-house SPSS tabulation; data delivery in easy-to-use software.

For CUSTOM Research:
• Vast experience using all research tools in many business sectors.
• Can provide helpful market insights for international research planning.
• Accustomed to offering practical, cost-effective solutions, beyond information.

WHO?
• 28 permanent employees, plus c.400 interviewers.
• 4 Native English speaking directors, 4 Spanish speakers.
• Experienced research buyers/consultants, as former clients.
• 4 veteran field managers.
• Skilled executive, medical, IT, and high-tech depth interviewers.

SKILLS
ABACO is a full-service marketing research firm based in Brazil, with an international reputation for service excellence.

Ongoing projects throughout Latin America and Iberia for an excellent portfolio of Clients based in 15 countries.

30+ years of experience that we offer to our Clients and working partners for optimal results in their projects.

ABACO has creative, efficient methods for development and optimization of new and existing products, strategies, advertising, trade relations, CRM programs.

Active members of Esomar and American Marketing Association.

TERMS
Services by prior cost estimate, according to normal trading practices.

LOCATION Brazil - Sao Paulo, SP EMPLOYEES 20-49 YEARS IN BUSINESS 11+ years CONTACT INFORMATION Register or Login to view the outsourcing service provider contact information.