INDIA OUTSOURCING COMPANY
Antar Marketing and Research Services
Qualitative & Quantitative Market Research Services
DESCRIPTION
Antar Marketing and Research Services was incorporated in 2001 established to provide information through research studies in marketing and social sectors. Antar Marketing and Research Services is positioned as field services consultants with a strong network of well-experienced professionals. It is an agency, which collects and provides information, which contribute as an active participant in the economic, industrial and social development process.
Customized Research:
The agency has a strong network of well-experienced field research professionals which enable us to take on and execute studies of large size and deliver the final finding in record timings. The agency is equipped to handle fieldwork related to a range of studies in like
· Market segmentation studies
· Brand equity and corporate image studies
· Advertising pre-testing and campaign tracking
· New product development (pricing, packaging, launch location etc.)
· Continuous brand health tracking
· Customer satisfaction evaluation and monitoring
· Public opinion and socio-policy research
Specialized Research Projects:
Antar Marketing and Research Services have the unique expertise to conduct specialized market research in the following segments:
Pharmaceuticals Sector:
This entails research on products ranging from highly prescription oriented drugs to OTC products and products tending towards being consumer products. Antar Marketing and Research Services expertise enables it to handle highly qualified respondents like Doctor, Chemists, Distributors, etc., with the same case & efficiency as patients and hospital staff.
Industrial Market Research:
Antar Marketing And Research Services has a team of industrial research field professionals capable of acquiring robust data which helps in providing appropriate strategies, solutions and recommendations in the following areas.
A. Strategic Decisions:
· Expansion plans
· Short listing of industries
· Marketing feasibility of short listed industries
· Location analysis
B. Tactical Decisions:
· Market status determination
· Market size and brand shares
· Communication evaluation
· Distribution and operation research studies
· Corporate image studies
Qualitative Research:
The agency is equipped to provide key consumer insights through robust data collection and help in providing solutions for the brand through its Qualitative Research Division.
Our Qualitative Research Field Division excels in:
· Strategic research
· Equity research
· New products development
· Creative communication & advertising evaluation
· Media research
Social Research:
The background and expertise of the professional involved are well equipped to handle a wide range of fieldwork for research area such as:
· Rural development
· Resettlement & rehabilitation
· Urban development
· Health & family welfare
· Education
· Water supply & sanitation
· Social marketing and communication
Dimension of work:
An agency with a versatile client profile, Antar Marketing and Research Services covers all categories on par with leading national agencies.
They include:
· Product research studies
· Corporate research
· Financial and feasibility studies
· Public services and social research
· Retail outlet census
· Retail store audit
· Panel research studies
To suit the specific needs of the clients, Antar Marketing and Research Services offers a nationwide field network of dedicated and experienced professionals for the complete range of marketing and research services.
SKILLS
I have ten years market reseach experience. Expertise to conduct market research based on both qualitative and quantitative research techniques:
· Exhaustive exposure to handle entire process to set up a Market Research Department.
· Handled planning and documenting the entire frame-work of policies and procedure for research work.
· Conducted and monitored preliminary product survey for new launch areas to give a better understanding about the market conditions to the brand and marketing managers.
· Designed questionnaires and field plans for qualitative research projects such as post launches, dipsticks, previews, packaging test, etc.
· Expertise to conduct consumer as well as trade research activities.
· Ability to generate required manpower for various type of research projects, train them and achieve quality results through them.
TERMS
Payment Terms:
1. 35% in advance before start the work with work order.
2. Remaining after completion the field work.
LOCATION
India - Mumbai, Maharashtra
EMPLOYEES
20-49
YEARS IN BUSINESS
7-10 years
CONTACT INFORMATION
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